The Columbus Museum is one of the largest museums in the Southeast and brings American art and history to life for the communities of the Chattahoochee Valley. The Museum has always had a strong commitment to culture, community, and education, but their branding failed to parallel their founding principles. Focused on marrying The Museum's vision to its visual language, we developed a design strategy and brand system that solidly communicated their strategic approach, and we brought unique and visually stimulating designs to temporary exhibitions and educational programs. From its new logo, typography and stationery to developing visually engaging exhibition graphics, the creative overhaul was designed to draw attention to the quality and quantity of work the nonprofit has exhibited over its 63 year history, positioning The Columbus Museum as a relevant cultural leader within the community.