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Breathing New Life into a Southern Brand
When Swoozie's, an Atlanta based card shop chain, went bankrupt and was forced to liquidate its 43 nation-wide stores, it was uncertain whether the business would come back. A Colorado private equity firm, Gart Capital, purchased the company at auction, determined to bring new life to the once pizzazz-filled shopping experience that was uniquely Swoozie's. Before reopening 7 locations, we worked with the newly configured marketing team to refresh Swoozie's visual brand, focusing primarily on reaching out to old customers and finding new ones through digital and print campaigns.
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