A recognized leader in the power sports market wanted to launch an industry first: a mobile accessories and apparel tour featuring the latest product and design innovations for ATV and snowmobile customization. In conjunction with Next Marketing, an experiential marketing agency, we designed a live-demo showroom and retail experience. The mobile tour targeted ATV and snowmobile owners at off-road events, encouraging them to learn how to get the most out of their ride. Each stop of the tour brought the brand's quality directly to the power sport enthusiast.